What is international marketing?
International Marketing is an attempt to create Marketing Campaigns targeted at specific countries/languages. That sounds easy but in real life, it’s harder than you think. Imagine trying to sell in Europe. Europe has 24 basic languages and has a total of 107 spoken languages. After that, there is a great cultural difference between places that speak the same language. After that, there is a difference between EU member states and EU member states but I will not go into details on that (I use Europe as an example but that certainly goes to China, India, or Africa). Now imagine where you would start if you wanted to sell and customize your own transport campaign, PPC and other beautiful slogans and advertising in Europe? 。 This means that in order to start entering Europe, you need a clear international marketing strategy.
How to launch a global marketing campaign:
Ancient and authentic, always do as much research as you can.
- Where to find the main customers?
- How hard is it to enter the market?
- How do languages speak?
- Which marketing channels are acceptable?
- Are search engines/social networks and other online tools widely accepted?
Make a plan to use certain settings as a goal of installation and editing-check actions etc. It will fail when people plan to start, not when they need to change or change strategy, but both are particularly important in global marketing.
- What do you want to know?
- What are you going to use?
- How much time do you have now?
- Can you hire local staff?
- Do you work with distributors?
- Are there others who support your company?
- What is your sale process?
Once you’ve finished the research and start developing a strategy, you’ll panic, don’t be afraid of failure and always keep an eye on your progress. From one country to another you can organize several countries that speak the same language at the same time but remember E.U.: DACH countries (Germany, Austria and Switzerland) mostly speak German, but in Switzerland French, Italian and Roman are official languages.
Which language is the smallest words and objects? PPC campaigns are keywords that you can check to make sure that every keyword translation is not always valid, because often you see that the adopted word is bad or untranslated.
Your SEO ad campaign should start from scratch. Google/Bing uses its database to search for a particular language. Promotion on social networks works well but ensures that you have the right translation and the right channel. They have a lot of problems but remember that each country has its own way of paying.