Difference Between Sales and Marketing
Although transaction-based sales are more, marketing aims to long-term customer engagement and retention. They also share the common objective of increasing profits, but differ in functions and processes. In essence, sales include the exchange of money or money goods and services. Marketing, however, is an umbrella word that shows a series of activities that begin with research into the market and end with satisfaction for customers.
Both focus on two separate goals, as marketing emphasizes on meeting the desires of consumers, while sales are more about hitting the sales targets of the business, it focuses on satisfying the needs of the company.
Marketing seeks to recognize consumers’ requirements, expectations and needs in order to fulfill them profitably. In comparison, the sales are to push the goods and services of the company to consumers and convince them to purchase them. Let’s dig a little deeper in order to better understand the two terms.
All operations of a company are geared towards growing sales, sales are nothing more than the prime objective of any business company. In essence, it involves activities that contribute to the sale of “what the company offers its customers” over a certain period of time by persuading the customers to purchase the product of the company.
In order to do so, the seller should have excellent communication and persuasive skills in order to efficiently communicate to the consumer the advantages of the product or service, when addressing their questions. A business is divided into different teams by a special department for the distribution of its goods and services:
Geographical place, where goods and services are provided by the teams,
Products and services to be sold by teams,
Target Consumer who should be provided goods and services.
For the month, quarter and year that each team has its sales volume target. Special deals such as coupons, free donations, etc. and discounts are used as a tactic for increasing sales and enticing consumers to purchase the product or service. Don’t mistake the term “sales” for “sales,” sales include sales which mean the transfer to customers of ownership of the product, i.e. price.
The sales process is shown in the following figure:
Definition of Marketing
Marketing is a mechanism involving a variety of activities undertaken by the organization to facilitate the sales of the product or service of the company. The process starts with the identification of customers’ needs, fulfilling those needs in a cost-effective and cost-effective manner by producing, communicating and providing the offers.
In a limited sense, any plan or practice that the company has in place to connect with consumers to persuade them to purchase the offer of the company can be referred to as marketing.
Marketing includes what you sell, how you explain the importance of your offer to the target audience, and why consumers should select all the choices available on the market. It promotes the promotion of advertisement through different platforms, including newspapers, televisions, pamphlets, social media, such as Facebook, Instagram, Twitter, etc.
The marketing method is debated as follows:
- Research: to collect data in order to better understand the industry and consumers.
- Segment: To split consumers into separate classes called segments to better serve them according to similar characteristics.
- Target: Concentrate on the sector that is most important to the deal that you sell.
- Position: Differentiate your product from the rivals by a single bid.
- Strategize: Build 4P strategies, i.e. product, price, location and advertisement.
- Implementation: best approach is to be applied from all the methods.
- Measurement: Calculate the outcomes by comparing them.
Sales and Marketing Main Differences
All the discrepancies between sales and marketing are presented in future points:
The method of selling the goods to consumers at a certain price and over a certain period of time can be understood. This transfers the possession of a commodity for a certain value from one person to another. Instead, marketing is an act of market research. Knowing consumer desires in a way that sells itself when a new product is launched. In short, it is the process of building a ready product and service market.
- Sales are profitable, as sales staff prioritize growing the product’s sales. Marketing, in comparison, is customer-focused as the target buyers keep all promotional practices in mind.
- The sales approach is fragmented, emphasizing the selling of something created. By comparison, marketing has an integrated approach which emphasizes the identification and delivery of customer requirements.
- Marketing emphasizes market needs. Sales concentrate on the business needs, on the contrary.
- Sales are fragmented and emphasize the sale of everything made. In comparison, marketing has an integrated approach that emphasizes the need to evaluate and provide the product for the consumer.
- Marketing emphasizes market needs. Instead, revenues are focused on the business needs.
- Sales are associated with inventory flow or customer care. Marketing, however, concerns all activities which make products flow to customers easier.
- Sales is a short-term mechanism since it’s focused on transactions. Aims only for a limited amount of time to optimize them. On the other hand, marketing is a long-term mechanism in that it concentrates on customer control. Makes every attempt to attract and maintain customers.
- Sales strive to inspire customers to become buyers. While marketing is aimed at defining consumer requirements and developing goods to fulfill those requirements.
- In the event of sales, a one-to-one partnership, i.e. a product is marketed by the salesperson to one customer. In the case of ads, as opposed to one-to-to-many connections, an ad hits millions of consumers.
- The emphasis is on individuals in sales, i.e. direct contact with the consumer and encouraging him to buy the product. But marketing focuses on the public at large. That is to say to maximize the appeal of a product.
- The customer is seen in sales as the final link, i.e. the product is first produced and sold to consumers. On the other hand, consumer priority is granted to marketing since the needs are first defined. Attempts are made to fulfill those requirements.
- In the other hand, sales is an activity that drives people; marketing is an activity guided by the media.
- The push strategy (which pushes the product to a customer) is used for sales while marketing (where the customer comes to a product by himself).
- The sale process requires a currency exchange of goods. In the other hand, marketing ensures that consumers’ needs are defined and fulfilled.
- Caution is extended to purchases, i.e. let the buyer take note. Contrary to ads where a cautionary seller rule applies, the seller must be cautious.
- Different strategies used to boost sales are price promotion, discount, holiday season deals, exclusive offers, buy one get one offers, etc. In comparison, marketing involves creating a customer relationship by combining the business with its customers’ needs.
- Sales need good communication, persuasion and sales skills, while marketing needs good analytical skills and foresight.
- The purpose of sales is to optimize profit by maximizing sales. In the other hand, the goal of marketing is to optimize profits by increasing customer content and market share.